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BZA, Sports Public Relations

BZA principals Steve Brener and Toby Zwikel worked with the Los Angeles Dodgers for a combined 25 years before opening individual PR agencies in 1988 and joining forces in 1990. The two are among the nation's best-known and most effective sports public relations practitioners. Clients receive the benefits of Brener and Zwikel's established credibility with the media built over their many years of experience.

Many of the company's clients have been with the firm for more than 10 years.

BZA's first client was the National Football League, a professional relationship that continues today. Many of the company's clients have been with the firm for more than 10 years.

The agency's Los Angeles staff includes more than a dozen highly-motivated public relations professionals, each with first-hand experience publicizing corporate clients, major sports and special events across the country. BZA also has an active office in New York. Because of the agency's modest size, Brener or Zwikel are personally involved with each client and project.

BZA has developed a clear understanding of the unique nature of public relations by handling a diverse client base. BZA's staff has a complete understanding that business demands creative, timely and strategic media exposure, with no excuses for missed opportunities.

The cornerstone of any successful public relations firm is the ability to deliver media results. While developing compelling creative material, understanding media deadlines and conducting strong follow-up are all important, nothing is more relevant to the success than quality media placements.

Brener Zwikel & Associates, Inc. has developed some of the general-market media contacts of any public relations firm in the country. The staff at BZA is in daily contact with decision makers at the leading local, regional and national media outlets ranging from community newspapers to network television programs.

BZA works with a variety of national media outlets on a regular basis. Outlets include the Associated Press, Sports Illustrated, ESPN the Magazine, the Wall Street Journal, People Magazine, Glamour Magazine, Vanity Fair and USA TODAY as well as CNN, ESPN, The Today Show, Good Morning America, The Tonight Show and all three network news programs. Hardly a week goes by without a BZA client being featured in major market newspapers such as the New York Times, the LA Times, USA Today; on local TV or on local sports talk radio programs.

Although BZA specializes in sports-related events, our work for clients such as the NFL Experience, the Super Bowl's celebrity events and Speedo swimwear has afforded us the opportunity to develop excellent working relationships with local and national business, entertainment and lifestyle media. Since most BZA events now include celebrity participation, BZA has developed outstanding contacts with the Entertainment media including television, print and Internet outlets.

In October 2005, Brener Zwikel and Associates, Inc. was awarded the PRism Award by the Public Relations Society of America - LA Chapter (PRSA-LA) for campaign materials created for its work with Speedo and the Fastskin II. The PRism Awards recognize outstanding work in the field of public relations in the greater Los Angeles area. Brener Zwikel & Associates' entry was submitted as part of an ongoing organization/corporate campaign in the Sports Program category.